The betting brand attracted many a raised eyebrow earlier this week when it announced that it had signed its first shirt sponsorship deal in. Paddy Power's outrageous jersey-sponsorship deal with Huddersfield Town is revealed to be a hoax, and part of its Save Our Shirt campaign.
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Sign in. Tom Brady rips his trousers after sinking an incredible yard shot from the fairway while playing in The Match Bottom line is he lost Crumbs! So yeah, our Huddersfield shirt WAS a fake. Most Commented. The club could have quietly unveiled new shirts, pleased the fans with new merchandise and been on their way. The campaign launches with a second film unveiling the real shirt design and will include TV, print, digital, digital out-of-home and PR activity. We think our idea — Save Our Shirt — is the start of a movement that will change the game forever. That kit, though. Follow us on Twitter. Manchester United 'ready to offer Pietro Pellegri escape route from nightmare spell at Monaco' after Italian No comments yet Write a comment Write a comment Cancel reply Your email address will not be published. Close Join a growing community of media, marketing and advertising professionals today Read exclusive registrant only articles Read more articles each month Sign up for free specialised news bulletins Register Now Already Registered? Share this article Share. Should I continue racing? We accept that there is a role for sponsors around football, but the shirt should be sacred. The original release, which featured Paddy Power's logo emblazoned on it, was just a hoax. New customers only Cancel anytime during your trial. Revealed: How our fake shirt charade was nearly scuppered by the FA. Pay based on use. Search for:. It's coming home The Premier League is back: Everything you need to know about the restart. Most Popular. Price said the hype generated by the stunt and earned media for Save Our Shirt campaign is an important part of the value of bookmaker expects to generate from sponsorship. Simon Gwynn recommends The rise of betting brands on football shirts Read more. Huddersfield Town. This makes the betting site seem a respectable and trusted brand, an image that is crucial for them to uphold. McDonald's bags TV creativity prize Promoted. The best way to sponsor a football shirt is the unsponsor it. Latest Posts. But talkSPORT pundit Simon Jordan, who actually turned down the chance to be involved in the stunt, was at hand on Friday to tell everyone to calm down. US Show more US. Name, email and comment will be stored in our database. Huddersfield sported the monstrous design during a pre-season friendly match against Rochdale in July, having unveiled the new uniforms two days earlier as part of its new sponsorship deal with Paddy Power. Stars of sport A Zoom with a view! Huddersfield have revealed their actual home kit for the upcoming season as Paddy Power binned the controversial prank 'sash' design as part.
Paddy Power Threatened Huddersfield With Lawsuit Over Branding Hoax - Revealed: How our fake shirt charade was nearly scuppered by the FA
Full Terms and Conditions apply to all Subscriptions. Sign in. Paddy Power would still be sponsoring the team this season, but the real jersey designs would feature absolutely no branding whatsoever. Looking for a new job? This kicks off at the first game of the season — a Monday night fixture against Derby. Gary Neville and Roy Keane pulled me aside': Former Manchester United player David Jones reveals how icons helped him in contract negotiations with Sir Alex Ferguson 'I'll hate him for the rest of my life': Gabriel Agbonlahor slams Roberto Di Matteo for treatment of Stiliyan Petrov after then Aston Villa boss 'refused to give midfielder a new contract' when he had recovered from leukaemia 'Can we drop Adidas? News Corp is a network of leading companies in the worlds of diversified media, news, education, and information services. France's early decision to cancel Ligue 1 season has left them isolated as Premier League, Serie A and But no, the movement went beyond that, in a direction designed to make fans proud of the club again. But this reveal was made after both Huddersfield and Paddy Power were criticised for the enormous spoof branding. Ocean remodels creative contest to rally adland Promoted. James Bayliss posts. US Show more US. What do you think? Fans need a saviour. Paddy Power managing director, Victor Corcoran, said: 'Shirt sponsorship in football has gone too far.
Paddy Power Soccer Jersey Sponsorship Revealed as Clever Marketing Hoax
The stunt was picked up by all of the nationals and even achieved the "BBC Sport hattrick" of three top stories, which is all the more impressive from a broadcaster that is "loathe to read our emails let alone use pictures of our brand". Looking for a new job? Despite wearing it in a friendly game , the Huddersfield faithful hoped the new design was a hoax. But this reveal was made after both Huddersfield and Paddy Power were criticised for the enormous spoof branding. Forgotten password? All Rights reserved. Normal kit launches have a degree of risk in them with the main fear being how well a kit will be received," McLeod said. It wants other betting companies and shirt sponsors to follow suit. Tom Brady rips his trousers after sinking an incredible yard shot from the fairway while playing in The Match Bottom line is he lost Crumbs! Ocean remodels creative contest to rally adland Promoted. Huddersfield FC and its new sponsor Paddy Power have gone from national laughing stock to marketing geniuses in a few days. So yeah, our Huddersfield shirt WAS a fake. Not sure which package to choose? The Football Association contacted the club to remind them that the new design did not meet official guidelines. We're not just sponsoring them this season, we're UNsponsoring them too, through our Save Our Shirt campaign. Share or comment on this article: Huddersfield reveal their REAL shirt for the new season as sponsors Paddy Power bin the 'prank' sash e-mail Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day. Football kits have been riddled with sponsors for the last few years, with big brands and companies seeing these colossal clubs and their following and fanbase as opportunities to sell a product or service. It was a wild few days - and there were some last minute wobbles after the FA got involved - but our Save Our Shirt campaign got off to a flying start. That kit, though. Should a betting company ever have a place on a football shirt? Have you registered with us yet? Name, email and comment will be stored in our database. Instead, the new kit just features the club's crest and an Umbro logo. No comments yet Write a comment Write a comment Cancel reply Your email address will not be published. This makes the betting site seem a respectable and trusted brand, an image that is crucial for them to uphold. Shortly afterwards, the betting company proudly revealed the new uniform design. And the Town faithful were rewarded for their support on the night as the Terriers powered to a win thanks to their glorious new kit.
Paddy Power Threatened Huddersfield With Lawsuit Over Branding Hoax
Not sure which package to choose? No comments yet Write a comment Write a comment Cancel reply Your email address will not be published. Close drawer menu Financial Times International Edition. Should I continue racing? The report shows that Huddersfield tried to pull out of the deal at the last moment, which is when Paddy Power threatened legal action. Related News Articles. Balanced business is better business - here's how you get it right Promoted. Top of the Month: Paddy Power's crusade to save our football shirts Case Study: Paddy Power uses Russia's football team to spread message of love equality Why Paddy Power's Paul Mallon enjoys giving people a 'what the fuck' experience Paddy Power marketer picks his top 10 stunts. It was only a preseason friendly after all. Feedly More RSS feeds On Wednesday, the club revealed its new kit with an obnoxious sash logo and Paddy Power emblazoned across the front. The film was directed by Peter Cattaneo through Academy. Most Commented. Season at a glance Live tables Fixtures Scores. Gary Neville reveals Ryan Giggs used to eat his toast without butter 'to get that extra 0. September 18, James Bayliss. Email address. Register now to enjoy more articles and free email bulletins Register Already registered? Though their suffering was not in vain. Related News Articles.
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